In 1983 they envisioned manufacturing Italian machine chains. So the two sons visited Italy, spending in their mother’s jewels to buy Italian machines. Not many succeeded in this craftsmanship for it’s not an easy task to get output from these machines. Many people gave up trying but VSV not only succeeded making chains but became the pioneer in machine chains. This path finding venture brought them immense fame and demand, where VSV became the trailblazer when said machine chains.

In its heyday, they started their own wholesale chain. Expanding skillsets in handmade jhumkas and casting jewelry, they began exporting jewels to London and Dubai.

The flagship retail store was started in Raja Street in 1994, which stood testimony to the south Indian market. They supplied jewelry to leading brands of India. Another retail store at Bangalore was opened to cater to the huge demands there. Their brows’ sweat was effectively leaping them in bounds.

Sooner joined Mr.Balasubramaniam’s elder son Mr.Purushothaman, who had his engineering and diploma in diamond grading, jewelry design and gemology. Starting a diamond sector -Aara diamond jewels and improving business in multitudes, his technical knowledge helped them in every way.

Mr.Karthik Raagav, younger son of Mr.Balasubramaniam who had his engineering and MBA in Australia complemented the team with his managerial skills and constructive employee relationships. His striving and passionate efforts led the company to greater horizons.